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Search engine advertising is directed towards attracting as many visitors to your website as possible, through paid advertisements that are shown next to the search results. Search engine advertising works on the basis of an auction system. The more you pay, the more prominently the search engine will display your 'Ad' and the more effective it will be.
Search engine advertising characteristics Increase the performance of your website. With Search engine advertising you maximize your Search engine marketing campaign and increase the performance of your website by generating more, as well as more relevant, website visits. Great for short-term campaigns. Besides using it as a long-term     tool, Search engine advertising is extremely suitable for short-     term actions or campaigns. You can achieve results very fast     and the campaign can be stopped instantly. 1+1=3 effect. By combining Search engine optimization with an     advertising campaign, you will achieve double exposure within     the search results. This will yield more visits than an approach     in which optimizations and campaigns are implemented     separately or independently. Top search terms always within reach. It might be that you want     a position within the natural search results for such a prominent     search term that this position is not within reach in the     short term. In that case you can start an advertising     campaign to still be visible with searches on this term. We provide search engine marketing campagnes in Google and Yahoo! Search Marketing. (Yahoo! Search marketing (comprises e.g. MSN, Yahoo, and AltaVista)
Our added value if we manage your Ad campaign If you let Tribal Internet Marketing manage your campaign(s) you can be sure that your budget will be spent wisely and efficiently. We will achieve the best possible results by spending the budget only on advertisements that yield the highest performance. Thanks to our extensive knowledge of the entire campaign process we can replace guesswork with a solid, proven method. We ensure that you will bid high enough, so that your ad will get a prominent place, without you having to pay a penny more than necessary. Business advantages Search term research Search term research provides insight into what search terms will give you the best results. The budget will only be spent on advertisements that have the best performance and the most advantageous 'costs per click' ratio. Monitoring the bidding process To ensure that your budget will be used optimally, we will closely monitor the bidding process of the search terms. That way you can be certain that your budget will be used for those search terms that perform best. Tracking of actual search terms Search engines only provide limited insight into what search terms have actually been used. We track these search terms using post-verification and based on these data will remove any non-relevant terms from the campaign. That way you don't waste any money on visitors who aren't looking for your products and services. Fine-tuning and categorizing of search terms The research is entirely targeted at finding the search terms that collectively produce the optimum result. Not only is it being investigated as to what search terms you want people to find you with, but also how the relevant target group is looking for you. Specifically, the possibility of channeling the search engine visits, by website, country, region, product group, market, etc., will give you insight into how the performance of the campaign can be optimized. Conversion measurement As an additional service, we can steer your campaign on the basis of a conversion measurement. This ensures optimum use of the budget on those search terms that actually generate more business. Interested? Would you like to learn more about our internet marketing services? Feel free to fill out the form here or contact our sales team. Back

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